Which Macro Forces

are Shaping the Future of the Culinary Landscape?

In a dynamic culinary world, chefs and food service professionals are constantly innovating and seeking inspiration to delight diners and shape food culture. At Unilever Food Solutions, we champion quality and trust in ingredients and ideas.

Don’t just follow trends—set them. Future Menus Volume 3 is live!

2 min

Food that Moves Us

by Chef Kees van Erp,
Global Executive Chef,
Unilever Food Solutions

As a chef or food service professional you know how important it is to keep up with menu trends. It ensures you offer unique and exciting dishes that attract new customers, while keeping your regulars coming back for more. It’s also an opportunity to showcase your creativity. Not keeping up risks allowing the competition to get ahead.

However, keeping abreast of evolving menu trends is hugely time consuming and all too often requires long hours of researching new ingredients, new techniques, and testing. Hours you simply don’t have. That’s where our Future Menus comes in.
Our highly skilled team of 250 in-house chefs, who are based all over the world, have worked on developing delicious, on-trend recipe ideas that you can use for your menus. With 5,000 years of collective experience between them, our chefs are perfectly positioned to help you craft the exciting creations your diners want today. They go to work every day to help Unilever Food Solutions customers serve up 200 million delicious dishes across the globe.

“Our highly skilled team of UFS in-house chefs, who are based all over the world, have worked on developing delicious, on-trend recipe concepts that you can use for your menus.” 

These recipe concepts are the way to bring the trends to life in your menu. Each concept belongs to one of the four menu trends we have identified this year: Street Food Couture; Borderless Cuisine; Modernised Comfort Food; and Diner Designed.
Each one has been designed with operational requirements and costs in mind. They provide delicious inspiration with flavours, cuisines, and culinary techniques from all corners of the world. While they are globally inspired, each concept is also highly adaptable to ensure it resonates with your local market.

Along with these concepts, you will find lots of rich insights into each of the four menu trends and how they are defining the food service industry. Use them to stay ahead and to spark your creativity - a perfect recipe to delight your guests.

Introducing the Top 4 Global

Culinary Industry Trends

Side talks

from the global launch

Dive into a world of culinary innovation and exploration as we unveil the latest trends and developments in the global food industry.

Meet the masterminds

behind the trends

Future Menus Trend Book Volume 3

Download the report

Download PDF

Did you miss the previous versions of Future Menus?

Take a look at the first two editions of the report.