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Keeping your freezer in top condition isn't just about maintenance—it’s a smart way to attract customers and boost sales. Here’s our latest guide for setting up and organising your freezer to showcase ice creams perfectly, based on this year’s top Wall’s insights. 

Location & Airflow

  1. Position Wisely: Place your freezer away from direct sunlight and heat sources like ovens or radiators. This prevents the unit from overworking and helps it maintain the right temperature, ensuring your ice creams stay at their best quality. Ideal placement can help prolong the life of your freezer and reduce energy use. 
  2. Maintain Airflow: Ensure there’s sufficient space around the freezer, especially near the compressor, to allow proper ventilation. This keeps the unit from overheating, ensuring efficient cooling and a longer lifespan. Allow a few centimetres of clearance around each side and avoid blocking air vents. 
     

Maintenance & Cleaning:

  1. Minimise Openings: Keeping the freezer doors or lids closed as much as possible maintains a stable internal temperature. The less you open the freezer, the less energy it uses to stay cold, and the less frost buildup you’ll have. Aim to keep the freezer tightly shut during less busy times and remind staff to do the same. 
  2. Defrost and Clean Regularly: Defrost before ice buildup reaches 1cm to ensure efficient cooling and prevent energy waste.
  3. Clean the compressor area to prevent blockages that can impact performance. Regular cleaning also keeps the freezer looking fresh, inviting customers, and upholding hygiene standards. 


Settings & Capacity:

  1. Check Settings: Double-check that thermostat and temperature controls are correctly set for optimum cooling. A small change in settings can affect product quality and freezer efficiency, so it’s worth reviewing this monthly, especially during seasonal shifts. 
  2. Use Efficient Equipment: Invest in freezers with energy-efficient features to save on operational costs. Look for models with improved insulation, LED lighting, and eco-friendly refrigerants. Efficient equipment can reduce your energy consumption significantly, helping both the environment and your budget. 

 

Following these simple yet effective Wall’s freezer tips will help ensure your ice creams stay at their best quality, attracting customers and optimising energy efficiency. A well-maintained freezer not only supports product quality but also makes a positive impression on customers, helping drive sales all year round. 

12 Basket Planogram

12 Basket Planogram

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18 Basket Planogram

18 Basket Planogram

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