We know people love to eat ice cream during the summer – but did you know there’s loads of opportunity to sell in the winter too? That’s why dessert ice cream accounts for 46% of sales in the winter!
During the festive season, ice cream isn’t just a treat – it’s a year-round indulgence that pairs perfectly with Christmas gatherings, celebrations and family moments.
Offering a selection of Wall’s seasonal flavours and classic favourites gives your customers a sweet way to celebrate however suits them best – making it an easy way to increase foot traffic and (with our free Winter POS below) to enhance your store’s festive appeal.
Read on to find out more about the festive flavours YOUR customers want this winter...
The New Bitesize Magnum Bonbon: for “Sweet Snackers”
Sweet Snackers are customers who love to indulge in festive treats throughout the day - no need to wait until dessert or a specific time! That's why sales of bitesize snacking formats have the strongest growth in winter.
Magnum Bon Bons are a convenient "pop in your mouth" size, easy to enjoy whenever the mood strikes. Available in three decadent flavours, they luxuriously blend smooth, creamy ice cream with the signature Magnum rich chocolate coating and are sure to please Sweet Snackers looking for a fun and easy way to indulge this Christmas.
The Gold Caramel Billionaire flavour offers a buttery caramel experience, while White Chocolate Cookie combines the sweetness of white chocolate with a delightful cookie crunch. For those who crave a savoury-sweet twist, our Salted Caramel & Almond flavour brings together the perfect balance of salty, sweet, and nutty flavours.
The Ultimate Festive Dessert: for “Memory Makers”
Memory makers are customers who love to share ice cream at Christmas because it brings people together, creating moments that feel both special and nostalgic. Stocking rich, velvety Carte D'or in the festive season offers the perfect opportunity to tap into this emotional connection.
Seasonal special flavours like Carte D’or Baileys Ice Cream not only create a buzz but also drive repeat visits as customers come back to try the latest festive offering. Carte D’or Baileys Ice Cream is the perfect fusion of smooth Irish cream and rich, velvety vanilla ice cream – bringing warmth, joy and a touch of indulgence to every moment your customers share with loved ones at Christmas.
Decadent Magnums: for “Indulgent Impulse Buyers”
Stocking Magnums this Christmas is a smart choice for pleasing customers who are “Indulgent Impulse Buyers”. Known for their premium quality and luxurious ice cream and chocolate combination, Magnums are the perfect treat for customers looking for a quick, satisfying indulgence during the busy festive period.
Whether customers crave the deep richness of classic milk chocolate or the delicate sweetness of white chocolate, Magnums deliver a moment of pure pleasure with every bite. Their convenient, single-serve packaging makes them easy for shoppers to grab on the go – ideal for those last minute purchases or spontaneous cravings.
That’s why, no matter the season, Magnum Classic and White Chocolate remain the number 1 & 2 best selling impulse SKU’s.
Get your store winter ready with FREE POS.
Did you know – effective POS can boost ice cream sales by up to 77%?
Sources:
(1) Nielsen Sales Value, GB Total Cov incl. discounters 2023.
(2) Nielsen Sales Value, GB Total Cov incl. discounters 2023.
(3) Nielsen, Value and volume MAT 3rd Feb 24
(4) 7: Nielsen, GB Total Coverage, Handheld Singles, ROS Value, Sales Value & Sales Units, Latest 52 wks WE 17/02/24
(5) HHG & KMMS Golden Rules of Unilever POSM AW 2020 – Sellcheck and GFK Matched Panel Tests