New Convenience and Forecourts

Exciting New Products arriving this October!

One thing is clear, customers love to eat ice cream in summer, but there is plenty of opportunity in winter too! This year, Wall’s have brand new innovation sure to delight your customers and keep your freezer selling!

Snacking formats are out-performing, with ice cream “bites” now in 14% year-on-year growth*, so for 2024 our brand new range is designed to match customer demands and are sure fly off shelves.

Combining beloved flavours with exciting new twists, Wall's introduces… Magnum Bon Bon, and the return of Ben & Jerry's Minter Wonderland.

Ben & Jerry’s Peaces

Available in two delectable flavours: Classic Cookie Dough and Salted Caramel Brownie. Brand new Ben & Jerry’s Peaces are bite-size treats perfect for cozy winter nights in.

Building on the growth in snacking formats this year, Millennials and those working from home also indicate they prefer snacks over meals. In fact, 73% of millennials claim they “can’t imagine life without snacks”! With Ben & Jerry’s leading total ice cream market by 22.5% in this demographic, it is the perfect brand to answer this need.**

Featuring a crunchy chocolatey coating that encloses a creamier textured ice cream with a gooey cookie dough or chocolate core, with snacking trends increasing during the colder months, these bite-sized treats are expected to be a hit.

42% of winter ice cream sales are Ben & Jerry’s, and in winter cookie dough has the highest value rate of sale across the top 10 impulse and dessert SKUS. With so many boxes ticked for customers, new “Peaces” are the perfect additional to retail freezers this year.

Magnum Bon Bon

Inspired by some of Magnum's most popular flavours, new Magnum Bon Bons bring a re-imagined twist to beloved favourites like Gold Caramel Billionaire, White Chocolate Cookie, and Magnum Almond.

Magnum Bon Bons feature our signature thick, crunchy coating and are filled with creamy ice cream and ribbons of gooey sauce. They have tested particularly well with the younger demographic (ages 18-34), promising to drive incremental sales throughout the colder months.***

Ben & Jerry’s Minter Wonderland

Returning by popular demand, Ben & Jerry’s Minter Wonderland is always a winter hit. Mint flavour ice cream ranks as the UK's second favourite ice cream flavour, combining indulgence with ice cool refreshment, making it perfect for the holiday season.

Ice cream sales continue strong in winter, but even more so for indulgent varieties, making this the perfect limited-time flavour to keep freezer sales hot.