Magnum: The UK’s fastest selling Ice Cream1
Discover why Magnum is the UK's favourite ice cream brand and the fastest-selling ice cream. 1,2
Our 'Nothing Cracks Like Magnum' campaign is launching across TV, radio, OOH, social, and cinema from February 2025. This multi-channel campaign will drive sales into retailers throughout the summer months, ensuring a high rate of sale and maximizing your profits!
Watch our captivating TV Ad now, and see why your customers crave Magnum:
From the first crack of thick chocolate to the final, melting bite of ice cream, every Magnum is an invitation to indulge. Magnum stays the top choice for true pleasure seekers.
Did you know?
- Magnum, the #1 leading brand in its category!
- Magnum has the top 2 best-selling impulse SKUs - Magnum Classic and White Chocolate! 3
Want to increase your rate of sale? Magnum Classic generates over TWICE the sales of competitor milk sticks! 4
Maximize your sales potential with Magnum Ice Cream and stock the bestsellers!
Recommended range for retailers to stock this summer :
We believe in responsible indulgence – that life’s pleasures shouldn’t come at the cost of our planet’s precious resources. The cocoa in our cracking chocolate is sourced from from Rainforest Alliance Certified farms and we run an empowerment programme for women in our cocoa farming communities.
You can find out more about our sustainability initiatives here.
Sources:
1. Nielsen GB_TOT Cov Total Impulse during 52 w/e 25/01/25
2. Nielsen GB_Tot Cov during YTD 52 w/e 25/01/25
3. GB_Tot Cov during Latest 52 Wks YA - w/e 01/02/25
4. GB_Tot Cov during Latest 52 Wks - w/e 03/02/25
