Magnum, the UK’s number one ice cream brand1, has unveiled an array of innovation to welcome in the new year. The launch of our NEW Magnum Double Starchaser and Sunlover ice creams will be supported by a £11m marketing campaign, going live across TV from April 2023. It’s Magnum’s biggest marketing campaign yet and will help to drive sales into retailers throughout the summer months.
Ice Cream is a day to night occasion
According to Kantar data, 40% of ice cream consumption happens during the day, while 60% occurs in the evening2. That's why we created New Magnum Double Starchaser and Sunlover ice creams - to satisfy your customers’ cravings no matter what time of the day. Our two new indulgent flavours will transport consumers to a summer paradise or a luxurious evening escape.
Check out our videos to find out more about the newest additions to the Magnum product range.
Magnum Double Starchaser Ice Cream 85ml
Layers of pleasure combining popcorn flavoured ice cream, with a caramel ice cream swirl and caramel sauce, covered in thick cracking Magnum chocolate with caramelized corn crunch inclusions.
Magnum Double Sunlover Ice Cream 85ml
Layers of pleasure combining coconut flavoured ice cream, with a mango and passionfruit ice cream swirl and sauce, covered in thick cracking Magnum white chocolate with crispy coconut inclusions.
[1] Nielsen IQ Scantrack, 52 weeks to 100 September
2 Kantar data to September 2022,
*MAT YTD 26 wks to 24th Sept 22
