Get To Know Ice Cream: Key Insights To Help You Understand Ice Cream And Maximise Your Impulse Sales

What are the Best-Selling Ice Creams in 2023?

72% of impulse Out-of-Home sales are Wall’s Ice Cream², and we’ve got 10 of the top 12 best-selling ice creams in the UK¹. With Magnum Classic, Magnum White and Calippo Orange coming in at Top 3 most purchased.

¹ Nielsen GB Total Cover, 52 wks to 30/09/23.

When to Stock up?

Did you know that between 2pm and 5pm is the key time of day for selling ice cream & that ice cream sells all year round?

Checkout some tips on when to stock up and sell: 

What is the right range for you?

You’re in the right place. From indulgent ‘True to Pleasure’ Magnums, to Responsibly Made for Kids reformulated ice creams such as Twister and Calippo: we’ve got the right range to meet the needs of your customers.

Don’t forget to advertise with POS?

Effective POS can boost ice cream sales by up to 77%^3. We offer Free POS to help boost your ice cream sales.

1. Nielsen GB Total Cover, 52 wks to 30/09/23
2. Nielsen GB Total Impulse, 52 wks to 30/09/23
3. Source: HHG & KMMS Golden Rules of Unilever POSM AW 2020 – Sellcheck and GFK Matched Panel Tests