When it comes to ice cream, there’s a lot of choice out there. Thankfully you’re in the right place, because Unilever, the owner of the iconic Wall’s brand, is the UK’s number 1 ice cream manufacturer [1] . We sell the widest selection of impulse ice creams from brands including Magnum, Cornetto, Solero, Twister and Ben & Jerry’s. But with so much choice, how do you pick the range that’s right for your business and your customers?
1. Consider your cuisine type. Think about what type of food makes up most of your menu, and then think about which flavours complement that style of food the best. For example, if you run an Indian restaurant then you might want to offset your spicier mains with cooler, vanilla-based ice cream flavours rather than something rich and chocolatey.
2. Decide if you’ll offer delivery: If you’re thinking of adding ice cream to your delivery menu, then select a product range that will travel well. Our Ben & Jerry’s tubs are available in a range of sizes, from single serve 100ml portions to 465ml sharing tubs. They are easy to add to your menu, easy to store, require zero preparation for your kitchen staff and deliver brilliantly.
Look out for our delivered frozen seal of approval.
3. Think about your customer demographic: Do most of your online orders come from families and groups, or from solo diners? If you’re mostly delivering to groups, then Ben & Jerry’s 465ml sharing tubs are perfect. If you’re answering the needs of solo diners who are looking for little pick-me-ups, then Magnum’s range of impulse, single-serve sticks are the ultimate indulgence.
Meet the perfect range for your quick service restaurant
Discover Ben & Jerry’s core ranges:
Our core of the core range includes the following products and is perfect for smaller businesses with limited space.
- Cookie Dough 100ml and 465ml
- Chocolate Fudge Brownie 100ml and 465ml
Our core range of best-sellers offers the ideal product mix for businesses looking to maximise their ice cream sales:
- Cookie Dough 100ml and 465ml
- Chocolate Fudge Brownie 100ml and 465ml
- Phish Food 465ml
- Dulce De-lish Sundae 465ml
- Caramel Chew Chew 100ml
Finally, our extended ice cream range has something for every customer – so you can stock the products that are best for your business:
There’s even more to discover with Ben & Jerry’s full range
Download our Ben & Jerry’s brochure below to explore the complete Ben & Jerry’s range of classic 465ml tubs, 100ml mini tubs, sundaes, non-dairy options and the LightenUp range.
Sources:
[1] Nielsen GB Total Cover 52 wks to 06/08/22
