The quick-service restaurant (QSR) and fast food scene isn’t just about fast service, it’s changing fast too. Heading into 2025, consumers want more than just a quick meal, and that means it’s time for QSRs to get creative. From tech-savvy convenience to menu innovation, here’s what you need to know to stay ahead.
1. Value for Money = More Than Just Price
Today’s customers want to know they’re getting value, but it’s not just about being cheap, quality remains important. With 86% of people willing to pay for good quality and 75% saying they’ll shell out extra for premium ingredients, QSRs can set themselves apart with flavourful, well-made dishes that look as good as they taste.
Think good presentation, smart branding, and maybe a splash of sauce station appeal, giving diners an experience worth talking about. This term “experience” is coming up more and more often in the QSR space, so make sure your business is thinking beyond the food!
2. New Tech = Speed and Simplicity
With tight labour markets and rising costs, tech is the way forward. Whether it’s self-service kiosks, mobile apps, or digital payments, technology not only helps QSRs keep up but offers a smoother, quicker experience for everyone. In fact, tech is so important that over 60% of UK fast food outlets now use digital systems to stay competitive. From easy ordering to customized options, tech keeps your line moving and your customers happy.
Many consumers consider using tech for payments, whether via an app or website, as an essential part of the process today. But, the use of tech when ordering food can still serve a role to add value to the process and boost consumer perception.
3. Healthier and Diverse Menus
It’s no secret, people are eating healthier, even in their fast food! In fact, 74% of vegetarians say they want more veggie-specific dishes on menus. Offering plant-based options and global flavours, from jackfruit tacos to Mediterranean bowls, is a smart move. And it’s not just about plant-based; options for low-calorie, gluten-free, and sugar-free menus are also trending, catering to customers who want flavour and health benefits in one bite.
4. Going Greener and Being Clear About It
Sustainability has been on the agenda for some years now, and remains huge in 2025, but it’s more than just a trend - customers now expect it. Having strong sustainable credentials is essential to compete and grow your business. However, it is a balancing act; 58% of QSR operators struggle to pass on price increases due to inflation, you’re not alone! So, sustainable practices need to be both genuine and cost-effective.
From eco-friendly packaging to partnering with responsible suppliers, make sure to tell your story. Your customers want to know you’re doing your part for the planet, and clear messaging can be a big plus.
5. Personalisation and Customisation Take Centre Stage
In 2025, customers are craving meals tailored to their unique tastes and dietary needs. With a growing interest in options like keto, vegan, gluten-free, and low sugar, QSRs have a prime opportunity to step up their customization game.
Beyond just switching ingredients, consider letting customers build their own meals, from choosing their protein, to picking their sauces and sides. Customisation doesn’t just enhance customer satisfaction, it can increase sales too. Hellmann’s 850ml Mayonnaise sauce bottles are a perfect and cost effective way to hit this trend by setting up a sauce station in your premises. Want to learn more? Read our article on setting up a sauce station and click here.
