10 of the top 12 impulse ice cream SKUs1 are made by us – so if you’re not stocking up on the nation’s favourites, you could be missing out on easy sales! Find out below which ice cream brands are an absolutely must-stock in your freezers to help send your sales flying.
MAGNUM IMPULSE RANGE
If there’s a freezer staple you must have, it’s the top two impulse SKUs of 2023: Magnum Classic and Magnum White1. With a velvety vanilla ice cream wrapped in thick, cracking chocolate, Magnum is just what your pleasure-seeking customers are searching for. As the UK’s number one ice cream brand, you can rely on Magnum for top-selling, indulgent ice cream.
WALL’S IMPULSE RANGE
But we’re not just leaders in rich indulgence. Our fruity, refreshing ice creams are perfect for both children and parents. Make sure you save space in your freezers for the #1 and #2 Kids OOH SKUs1: Calippo Orange and Twister Pineapple. Entice parents with a combination of vanilla ice cream with tangy exotic fruit ice with #1 Adult Refresh impulse SKU2, Solero Exotic. Checkout our Responsibly Made for Kids Range here.
We understand how important it is for ice cream to not only taste good, but to do good too. Find out how we’re working to make the world a happier and more sustainable place, one ice cream at a time. Read more Here.
So, go on what are you waiting for? Discover the current must-stock range for forecourt, convenience and leisure outlets today and join us on our mission to spread joy to the nation with Wall’s Ice Creams!
Sources:
1: Nielsen GB Total Cover, 52 wks to 30/09/23.
2: Nielsen GB Total Cover, 52 wks to 06/01/24.