WATCH OUR VIDEO TO SEE THE LATEST MAGNUM INNOVATIONS
Magnum, the UK’s number one ice cream brand1, has unveiled an array of innovation to welcome in the new year. The launch of our NEW Magnum Euphoria and Chill ice creams will be supported by a £12m marketing campaign, going live across TV from April 2024. The on-air campaign will help to promote the exciting innovations and drive sales into retailers throughout the summer months.
Did you know that stocking NPDs as part of your range can excite shoppers and boost sales by 15%. [3].
Check out our videos to find out more about the newest additions to the Magnum product range.
Magnum Euphoria: Indulge in creamy lemon flavour ice cream, wrapped around a velvety core of sweet raspberry sorbet., covered in thick cracking Magnum white chocolate, with bursts of raspberry crunch and popping candy inclusions.
Magnum Chill: Indulge in velvety vanilla-biscuit flavour ice cream, wrapped around an intense core of fruity blueberry sorbet, covered in thick cracking vegan Magnum chocolate couverture, with intensely satisfying cookie piece inclusions.
Our two new indulgent flavours will transport your customers on a pleasure express. Be sure to stock up on these indulgent new flavours, today!
Sources:
[1] Nielsen IQ Scantrack, 52 weeks to 100 September
2 Kantar data to September 2022,
*MAT YTD 26 wks to 24th Sept 22
[3] UK Ice Cream Path to Purchase Study August 2019 by Nepa for Unilever
