Social Media Advice

It always feels good to get a great review. It's even better when that review is written online, for the world to see. But, thanks to the power of social media, it's possible to get even more exposure to them.

Here's a straightforward guide to getting the most out of positive reviews.

Facebook's recommendations and reviews

Facebook is one of the largest social platforms for business reviews, and last year they made it even easier for users to share and recommend their favourite places to eat. Simply having a Facebook page set up could mean that your loyal cutomers can mention your business when recommending their favourite places to their friends. A simple way of driving more footfall to your establishment.

Encourage reviews

If you're looking for some feedback on a new dish or rejuvenated menu staple, why not use social media? It could be as easy as posting a photo with the caption 'what are your thoughts on the new special?' Happy customers will often be much more vocal than you'd expect if given some encouragement. Before you know it, you'll have a bunch of mini-reviews on your page.

Join the conversation

If someone gives you a great review on any of your social media pages, then it's a nice touch to say thank you. Taking a couple of seconds to respond will go a long way, and it'll highlight the review to the rest of your audience.

Remember to be consistent

Posting sporadically or infrequently on social media can come across as unprofessional. So, why not make a weekly habit of posting out your positive reviews? That way, customers will be consistently reinforced about your brand, and your social media timelines will be full of great content.

Give your customers the nation's favourite* at their table, with Hellmann's Front of House products. Shop the range here.

*UK Nielsen Retail Grocery Value Sales MAT 11.08.2018. IRE Nielsen Retail Grocery Value Sales MAT 04/11/2018